Hoover's Online Wins 1999 NewMedia Invision Award.

Hoover's Takes Home the Bronze in Financial Information Category for Creative

And Technical Excellence

AUSTIN, Texas, Nov. 17 /PRNewswire/ -- Hoover's Online: The Business Network (http://www.hoovers.com), a leading business information Web site published by Hoover's, Inc. (Nasdaq: HOOV), has won a 1999 NewMedia INVISION Award for creative digital content. After considering this year's record- breaking number of 1,200 entrants from 17 countries, the judges honored Hoover's Online with a Bronze award for creative and technical excellence in the Financial Information category.

Leading creative services firm frogdesign recently worked with Hoover's to enhance the design and navigation on Hoover's Online for the site's September 1999 relaunch. Hoover's Online joins a distinguished group of past winners who have been honored with the digital content industry's most coveted award, which recognizes creative and technical excellence in 65 categories.

Introduced in 1993 by NewMedia Magazine, this annual awards program is the largest juried content competition of its kind in the world. This year's winners were chosen by a judging panel of journalists, creative directors, multimedia designers and industry experts.

"We're proud to win this NewMedia INVISION Award, which is considered by many to be the 'Oscar' of the Web design world," said Leslie Wolke, Hoover's vice president of Web operations. "It's a great accomplishment for Hoover's to be recognized for digital media excellence and its real-world applications. Our goal was to design a business information site that makes it easy to quickly find answers to important business questions, and this award reinforces our strength not only as a comprehensive, but also as a well- designed business information site."

About Hoover's, Inc.

Hoover's is a leading provider of authoritative business information on the Web. At the core of Hoover's is a database of company information covering the world's largest, most influential and fastest-growing public and private enterprises and the industries in which they operate. Hoover's accurate, timely information is designed to provide reliable answers to the questions of the businesspeople, academics and investors who visit the Hoover's Online Web site (http://www.hoovers.com) and the more than 30 other Internet and online services through which Hoover's Company Information is available, including America Online (NYSE: AOL), Dialog (Nasdaq: DIAL), Dow Jones (NYSE: DJ), Infoseek (Nasdaq: SEEK), Microsoft (Nasdaq: MSFT), Reuters (Nasdaq: RTRSY) and Yahoo! (Nasdaq: YHOO). Time Warner (NYSE: TWX), Media General (Amex: MEG.A), NBC - a unit of General Electric (NYSE: GE), Infoseek and Knowledge Universe, through its Knowledge Net Holdings and Nextera Enterprises (Nasdaq: NXRA) units, are investors in Hoover's.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships and future services. Among the important factors which could cause actual results of Hoover's to differ materially from those in the forward-looking statements are the effectiveness of strategic relationships, market demand and acceptance of new and enhanced services, the retention of subscribers, ability to attract new subscribers, the attractiveness of our audience to advertisers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors detailed in Hoover's reports and documents filed from time to time with the Securities and Exchange Commission, including its recent prospectus and 10-Q filings.

About NewMedia INVISION Awards

The NewMedia INVISION Awards are presented by NewMedia Magazine, the leading publication for reviewing and rating development tools for digital media and online professionals. The awards program was launched in 1993 to identify and promote excellence in the application of new media. NewMedia is published by HyperMedia Communications, Inc. (PSE: HPR), a publicly held company. HyperMedia is also the publisher of Hyperstand.com, an award-winning Web site that delivers news, information, products and services for the digital content creation market. The company also developed iServ, an electronic reader-service capability that uses the immediacy and interactivity of the Web to respond to readers' product-information requests in minutes.

Contact: Lisa Glass

Hoover's Online

512-374-4662

lglass@hoovers.com

Eliza Schleifstein/Jennifer Connorton

Ogilvy Public Relations

212-880-5243/212-880-5351

eliza.schleifstein@ogilvypr.com

jennifer.connorton@ogilvypr.com